NPower Los Angeles

Effective Web Planning

Wednesday, June 4

Time: 9:30 a.m. - 12:30 p.m.

Fee: Half Day (see chart)

Course Code: TE 98

Course Description:

If you are a marketing director or an IT manager, chances are you are going to have to deal with your organization's website. The directive will come from somewhere deep inside the organization: "We need to redesign our website! We are not using the Web effectively to reach our constituents." This seminar will focus on how to approach the development process for any website project. Here you will learn whether or not to outsource a web development project, how to choose a vendor, and most importantly how to develop and design an effective website that strengthens and extends your brand online and reaches out to your audience. We will discuss issues revolving around design, information architecture, integration with legacy systems, CRM and CMS solutions, eCommerce and much more. Our goal is that you will leave this seminar fully equipped to take on any website project.